By Richard Winters
My Rating: 2 out of 10
4-Word Review: Jeans that expose ass.
Bobby Fine (Ryan O’Neal) is an English professor at a college waiting to get tenure who inexplicably becomes the head of his father’s clothing company, which produces women’s apparel, when his father Jack Fine (Jack Warden) is unable to pay off a debt that he has with a local loan shark named Eddie (Richard Kiel). Bobby knows nothing about the clothing business, but inadvertently strikes on a hot idea, jeans that look like they’re revealing a woman’s butt cheeks, which becomes a huge fashion sensation. Unfortunately Bobby also starts having an affair with Eddie’s wife Lira (Mariangela Melato) which jeopardizes not only his newfound success, but his life as well.
The film was written and directed by Andrew Bergman who was just coming off great success as the screenwriter for The In-Laws and was fully expecting this film to do just as well, but instead it had less than a 2-week run in the theaters. Much of this can be blamed on the humor, which is lowbrow and farcical while failing to give any new insights into the clothing business, or anything else for that matter. The jeans themselves don’t look sexy either as plastic gets used in replacement of the real butt cheeks where exposing the actual ass would’ve been far more provocative.
O’Neal’s affair with Melato is both unfunny and dumb. Why would such a good-looking guy, who could easily get women to fall for him, fall suddenly head-over-heals to a wife of a mobster who will kill him instantly if he found out? This guy teaches at a college, so why not get into a sexual relationship with one of the coeds, who are most likely younger and better looking than this middle-aged woman and does not have the baggage of a marriage?
The climactic sequence, which takes place at an opera is when this thing really jumps-the-shark as it features Melato coming out of the audience and agreeing to replace the leading lady on stage when she falls ill, but how would Melato have known all the words to the music without having been to any of the rehearsals? This segment also features Kiel getting on stage and becoming a part of the opera as well where he sings in fluent Italian even though it was never established earlier that he knew the language.
It was fun seeing Kiel, who built a career by playing a lot of mindless hulks most notably in the James Bond films, being given more speaking lines than usual, but I noticed the very apparent lump on his forehead, which in his other films I didn’t. Maybe this was because in the Bond movies he was given metal teeth, which is what got the viewer’s attention and took away from the lump, which here I found became a distraction.
Melato, who was a big star in Italy particularly with the films she did with director Lina Wertmuller, gets completely wasted in a thankless, one-dimensional role of an over-sexed vamp that is neither funny nor interesting. O’Neal, whose best bit may just be the perplexed expression he conveys in the film’s poster seen above, is adequate, but upstaged by Warden who is far funnier and the movie would’ve worked better had he been the star.
The jeans angle, which features a TV-ad that has Anita Morris as one of the dancers, is brief and more of a side-story while the emphasis is on O’Neal’s fling with Melato that isn’t very inspired and no surprise why this ultimately failed at the box office.
My Rating: 2 out of 10
Released: September 25, 1981
Runtime: 1 Hour 30 Minutes
Director: Andrew Bergman
Studio: Warner Brothers
Available: DVD-R (Warner Archive), YouTube