Le Sex Shop (1972)

By Richard Winters

My Rating: 6 out of 10

4-Word Review: Bookseller turns to pornography.

Claude (Claude Berri) runs a Paris bookstore, but finds his business slumping. In an attempt to make a profit he decides to start selling pornographic materials, which soon makes his place a popular hangout. It also attracts a different type of clientele including Lucien (Jean-Pierre Marielle) a local dentist who along with his beautiful wife Jacqueline (Nathalie Delon) are swingers who try to get Claude and his wife Isabelle (Juliet Berto) into their lifestyle, which ultimately begins to put a strain on their marriage.

Although billed as an X-rated movie it is really more of a satire of the public’s zest for sexual fantasy and the extremes they will go to enliven their sex lives only to in some ways end up needlessly complicating it. The film is full of a lot of keen moments that are both insightful and funny including both Claude and his wife lying in bed next to each other while each simultaneously having fantasies about sex with someone else. The part where Claude’s two kids, who are both under 10, sneak into the shop and start playing with the sex toys is a hoot too as is the scene where Claude lies in bed between two naked women and spends the whole time talking about his kids and sharing family photos.

I also liked how the sex shop itself gets captured. In real-life these places are usually quite dark and dingy giving off the idea that there’s something ‘sinister’ or ‘shameful’ about sexual fantasy while here the shop is bright, colorful and inviting with clientele not just made up of men either, but with equal amounts of women too.

Director Berri casts himself in the lead and while this can sometimes come-off seeming narcissistic I felt in this case it was a perfect touch as he looks very much like Rowan Atkinson’s Mr. Bean character and watching some of his shocked expressions as he gets himself more and more immersed into the seamier side of things is quite funny. I also enjoyed Beatrice Romand, as a young lady looking like she’s no older than 16, getting hired as a sales clerk at the shop and who shows great familiarity to all the sexual paraphernalia and expounds on how to use them to the older male customers like a teacher lecturing to her class.

The two women who play prostitutes (Francesca Romana Coluzzi, Catherine Allegret) are a lot of fun too and become the symbols of the old way of life as they fear that their services will no longer be needed. The scene where they challenge a topless author at a book signing in regards to the authenticity of her sexual conquests and how she, in their eyes, is not a ‘real whore’ is quite amusing.

The film though could’ve used a better buildup. The couple move into the sex business too quickly and thus watching their transition into swingers isn’t as impactful or interesting. The ending is too ambiguous and outside of the sex shop the film fails to have any type of visual flair. There is an abundance of nudity, but none of it is erotic or arousing. Maybe this was the intention, but a film about sex should have at least a few spicy moments while this thing, despite its very adult rating, falls completely flat in that area.

My Rating: 6 out of 10

Released: October 25, 1972

Runtime: 1 Hour 32 Minutes

Rated X

Director: Claude Berri

Studio: United Artists

Available: DVD (Out-of-Print)

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