By Richard Winters
My Rating: 6 out of 10
4-Word Review: They all want VIP.
Jerry Webster (Rock Hudson) steals clients from other ad agencies by throwing them parties filled with a lot of liquor and loose women. When Carol Templeton (Doris Day) who works at a competing ad agency finds out about this she goes on the offensive by getting Rebel (Edie Adams) a woman who attended one of Jerry’s wild parties to testify against him at the ad council board, which she hopes will get Jerry severely reprimanded. Jerry though gets Rebel to soften her testimony by promising her that she will be involved in the advertising campaign for a new product called VIP. The problem is that there is no such product, but Carol thinks there is, which leads to a lot of confusion including having Carol start a relationship with Jerry under the misguided notion that he is the chemist working on the new product.
The film is fast and fun for the most part although there isn’t as much physical comedy as in some of Day’s other vehicles, but makes up for it with some sharp dialogue. Although Day’s films have always been considered family friendly the film probably has just as much sexual references and innuendoes as any other movie. There is even a scene where Day takes the Hudson character out to a strip club and has a stripper shed her pasties right on him. Even more amazing is the scene where the Day character actually considers having sex with Hudson before she is married to him. She ultimately doesn’t go through with it, but the fact that she was about to and even takes out a revealing nightie to wear seemed shocking enough.
Day’s costumes, which were designed by Irene Lentz who just a year after this film came out jumped to her death from a 14-story window, are chic and heighten the film’s visual appeal. I especially liked the variety of hats that she wears some of which go humorously over-the-top. I also got a kick out of Hudson’s garish suit that looks like it got splattered by twelve different cans of paint. My only complaint here is the absurdity of Day going to work looking like she is dressed for an elegant dinner party.
Day is gorgeous as ever, but her performance seems a bit one-note and amounts to nothing more than a collection of exasperated and perturbed reactions. It is actually Hudson who is typically a weak actor that steals it. The cocky way his character tries to finagle his way out of everything and his interactions with Tony Randall are the best.
The film ends with the two characters getting married, which I am sure fans of Day’s movies like and expect, but it really doesn’t make a lot of sense and seems quite contrived and formulaic. The script’s original ending had the two characters getting drunk and then checking into a hotel room, but Day insisted the characters get married instead even though it is unlikely any judge or minister would marry two people in a drunken state. The Hudson character was a raging playboy who could get attractive women whenever he wanted and clearly viewed sex as a conquest. It is most likely that after a few years of marriage he would get the itch to fool around again, which would culminate in an ugly divorce and make this ‘happy ending’ not so happy after all.
My Rating: 6 out of 10
Released: December 20, 1961
Runtime: 1Hour 46Minutes
Director: Delbert Mann
Available: VHS, DVD, Amazon Instant Video