Tag Archives: William Richert

The American Success Company (1979)

americansuccess

By Richard Winters

My Rating: 7 out of 10

4-Word Review: Taking on different personality.

Harry (Jeff Bridges) is a highly passive man that gets routinely dominated by both his boss (Ned Beatty) and wife (Belinda Bauer), who also happens to be his boss’ daughter. Determined to change his ways he decides to emulate the personality of a local tough-guy, who always seems to get his way and most importantly get the women. He works with a local prostitute (Bianca Jagger) to improve his bedroom skills and then finally ‘introduces’ himself to both his wife and boss. Surprisingly the ‘new Harry’ works to perfection as his domineering father-in-law learns to back-off and no longer humiliates him. His wife too likes the change, but he plays the part so well she refuses to believe it’s the same person. When he tries to go back to his old self she rejects him wanting only to be with the tough guy who she insists must be a totally different person and she can only be happy if she’s with him and no one else.

Back in 1978 while filming Winter Killswhich also starred Bridges and Bauer, the funding for the project, which was through AVCO Embassy Pictures, was pulled leaving the shooting of the film only half completed. Director William Richert then decided to do this film in-between, using much of the same cast, in order to bring in the extra money he needed to complete the other one. The script was written in 1974 by Larry Cohen who intended it to be a vehicle of Peter Sellers, but at the time Sellers was in a career lull having starred in a lot of box office duds, so investors didn’t want to take a chance on it and Cohen was eventually forced to sell the script, which remained in turn-over until Richert finally decided to take it on. While the film failed to turn a profit and was barely released, Cohen often stated that the changes Richert did to the script helped ‘ruin’ it, he was still able to make enough through the selling of the distribution rights to resume the shooting of Winter Kills and get it completed.

On the whole there’s enough directorial touches to keep it engaging and Richert, who has a small role as one of the employees of the firm whose constant leering grin is great, clearly knows how to make it entertaining enough despite the story’s absurdities. The setting though of Munich, this was apparently one of the stipulations he had to agree to in order to get it made, is off-putting especially when the plot revolves around corporate America and is a satire on the American mindset. The heavy use of a white color makes the office interiors seem almost like a hospital and Ned Beatty, who was only 41 at the time, but with his hair dyed a tacky white color to come-off as an overbearing elderly man in his 70’s, doesn’t work at all. Since John Huston was also in Winter Kills and they were using the same cast from that one to do this one then he should’ve been cast in the part especially since he was really old and better at playing dominating characters.

Bridges is fun as he plays against his good-guy image. Some critics have considered him a bland actor whose characters are at times ‘too good to be true’, so having him turn around and be overly passive and downright wimpy who jumps in terror at his neighbor lady’s pet poodle is definitely amusing. However, the transition to the brazen alter ego is too quick and seamless. If he’s truly timid at heart then that trait should trickle through even when he’s pretending to be someone else, which doesn’t happen here, but should’ve. No explanation about how he gets this big colorful tattoo on his chest, which he wears while being the tough guy, nor how he’s able to remove so quickly when he goes back to being himself.

The biggest plus is Bauer, who started her career in Australia where she studied ballet and competed in beauty contests before coming to the US. Here she becomes the sole reason to watch the film as she’s not only gorgeous, but displays a delightful way of morphing from a spoiled rich girl persona, to demanding wife, and then back to submissive woman. Her accent helps enhance her character and plays off of Bridges well. The only issue is if she couldn’t stand her husband why did she marry him in the first place? This is a highly attractive women born into money, so there was no need to settle, so what was it about his original personality that she liked in order to get hitched? If she craved a more domineering man then why not go after that type of guy in the first place? The film fails to explain this crucial point and thus ultimately makes it shallow and empty-headed.

My Rating: 7 out of 10

Released: September 28, 1979 (Test Screening)

Runtime: 1 Hour 31 Minutes

Rated PG

Director: William Richert

Studio: Columbia Pictures

Available: DVD, Amazon Video